Email Services
-
Audits
Maximize your email marketing potential with a comprehensive analysis of your current systems, performance metrics, and overlooked opportunities. Get actionable items for growth.
-
Automations
Build powerful sequences that work while you sleep. From welcome sequences to post-purchase nurturing, turn one-time buyers into loyal customers.
-
Campaigns
Turn product launches and promotions into events. Create momentum and drive sales with email sequences that engage and convert.
-
Recurring
Keep your brand at the forefront with consistent messaging. Build lasting relationships through regular emails that your customers actually look forward to reading.
Audits
Start with a clear understanding of where you are and where you can go. My email marketing audit provides a comprehensive analysis of your current email program and a strategic roadmap for growth.
What's included:
Deep dive into your current email marketing performance
Analysis of key metrics (open rates, click rates, conversions)
Review of existing automations and campaigns
Assessment of list health and segmentation
Detailed recommendations for improvement
Prioritized action plan with clear next steps
Price: $150 - cost will be credited to any service purchased within 30 days
Recurring Emails
Daily or Weekly Emails/Newsletters
Regular emails to your customers will keep you in their minds. When they are ready to purchase, you will be the first name they think of. These emails should be entertaining and informative so that your customers want to read the email, but also include a CTA (Call to Action) that will inspire them to make a purchase. My recommendation for doing so is story-based emails. See a sample here.
Email List Management
Don’t want the hassle of uploading and scheduling the emails? With the Email List Management option for your recurring emails, Silken Scribe will handle all of the backend work for you. This includes looking over the data and making optimizations as needed. I am certified in Klaviyo, an email management tool that integrates fully with your e-commerce business.
Automations
Automations, also known as email flows, are the emails that get sent out when an event happens, such as a sale. These email series are a powerful tool for your marketing strategy. You only have to set them up once and then they keep doing the work for you. Not taking advantage of these opportunities for making more sales is leaving money on the table. Here are some common automations that I can help you write. As part of the service I will set these flows up in Klaviyo or your existing Email Service Provider.
Welcome Series
This is your chance to make a good first impression. When your customers sign up for your emails, send out a welcome series so your customers will get to know you better. Let them know right away what makes you stand out from everyone else.
Abandoned Cart Series
If your customer put something in their cart, there is interest. There are many reasons someone doesn’t purchase and a simple nudge often pushes them to buy. An abandoned cart series gives them that reminder that there was something they wanted to buy.
Before it Ships Email
Before an order has been completed, there is chance for an upsell. Sending your customer an email before their order ships is a good chance to see if they wanted to purchase anything else.
Order Confirmation
This is the one email you know people will read. Get them excited about your order. Let them know what your brand is about. You have your reader’s attention at the time that their interest is the highest. Don’t waste this opportunity with a generic email.
Post Order Series
Statistically, most of your business comes from repeat business. The post order series gives you the opportunity to cultivate the interest in your business and keep a happy customer.
Anniversary Email
The Anniversary email is another way to keep your repeat customers happy. Giving them a gift (usually a discount) on the anniversary of their first purchase helps you retain their business.
Campaigns
When you have a special sale or are launching a new product, building up anticipation is a great way to increase sales when the event happens. Email campaigns before and during the event will get your customers excited for the event and then will give them reminders during the event to not miss out on the unique opportunity.
Book a Consultation
How can you turn your email list into sales?